What is analog film & why choose it?



Brief answers: With analog (film) cameras, light gets exposed onto the plastic sheet of a roll of film which interacts with the chemicals in it and imprints an image, thus creating the photos we see when we press the shutter button. There's a je ne sais quoi to film that digital cameras can't seem to emulate. Film has beautiful character yet is timeless to endure trends. It can have a vintage and extra grainy feel but can also be sharp, to show off more depth and soul. Film is a fine art that makes even the motion blurred and underexposed moments feel like something special.



In depth: While technology and cameras have certainly evolved, there is no complete replacement for film. Unlike the instant feedback of digital cameras and phones to take countless photos, rely on screens to guide you, and see the turnout right away, film is limited in all these ways. It's a manual process and highlights the craftsmanship of photography. There's only a small viewfinder and the eye of the photographer where the unknown of your shots sit until your roll of film is processed and developed in a lab. This encourages more organic picture taking and genuine moments captured.